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"Kick-ass marketing book of the year…blunt, brash and beneficial." – The Globe and Mail, 2019.In this "in-depth and winningly frank marketing manual" (Kirkus Reviews, 2019) Level Agency CEO Tom Donohoe lays out the definitive digital direct marketing playbook that every company on Earth needs to deploy in the 21st Century."Thomas J. Donohoe offers a highly informative, step-by-step guide to his preferred methods of leveraging social media and online marketing and advertising tools" (BlueInk Review, 2019)Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably.This book is written for:*Every CEO, CMO and C-level executive responsible for revenue in the 21st Century*Every marketing professional *Every small business owner and entrepreneur Why? Because every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. And every marketing professional needs to get better, or risk their next promotion to someone who is chasing after their job.In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.