5 important seo factors https://howtowebwork.com/10seo/
Why Do You Need On-Page Optimization? or On-page Ranking Factors
When we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.
Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.
Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.
Before some specific tricks, here are a few non-technical things that you can incorporate today:
on-page seo to optimize ranking factors
1. Improve user experience.
o Make sure your website is responsive and broken links are kept to a minimum.
2. Ensure that readers coming from search engines spend a lot of time on your site. If they hit the back button quickly, your ranking will drop quickly too.
o Make sure your site is maintaining a standard of professionalism.
o Use proper copywriting techniques to make people stick around.
3. Create good content.
o Try using benefit-driven sub-headings to be more engaging.
o Don’t write fluff.
o Seek feedback and improve. improve on-page ranking factors
how to improve page ranking factors
Following are the 10 on-page optimization factors you should keep in mind while optimizing your blog posts.
1. Blog Post Title
You should try to use the targeted keyword or phrase toward the beginning of title (H1) tag, but if that’s not possible, make sure it’s at least somewhere in the title.
You should also not repeat the same keyword more than once in the title tag because you think it will help the article rank higher. It won’t. It could actually hurt your ranking. Don’t do it.
And keep the title length to under 65 characters.
2. Post Permalink Structure
Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL, and avoid using special characters, symbols, brackets, commas, etc. within the actual URL.
Use dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks and are supported by most web browsers.
Example of a good permalink:
increase on-page ranking factors
3. Heading Tags
You should use heading tags to highlight various headings, sub-headings, and important points. In WordPress, the title tag is set at H1. You don’t really need to use any more H1 tags anywhere in the article. One is enough. For section breaks, stick to H2 and H3 tags.
Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that.
4. Keyword Density
You should keep the keyword density around 1.5% percent with a mix of LSI keywords. Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.
5. Meta Tags
You should add a unique and relevant meta description with each blog post.
Again, you should use your use targeted keyword in the meta description, but don’t keyword spam your description. While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post.
With regards to meta keywords, Google has made it clear that they don’t care about them. But some search engines, like Bing, may still care a little.
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